Sex In Advertising. Words4 Pages. This reading, “Two Ways A Woman Can Get Hurt”: Advertising and Violence, is about how sex is used in advertisements in order to win over buyers. However, in doing so, sex in advertising has become about disconnection and distance. In these ads, men are encouraged to be violent while women are simply used Sex in advertising is most commonly used in image-based products such as alcohol, cigars, fragrance, cosmetics and fashion (Koran, , p. 2). Koran also maintains that the main target audiences for sex in advertising are twelve to seventeen year olds because of their increasing disposable incomes and their curiosity towards blogger.comted Reading Time: 8 mins Jan 06, · Sex is everywhere. Sex appeal is categorized in several different distinctions. Reichert conducted a study in that revealed four characteristics of sexy ads: physical features of models, behavior/movement, intimacy between models, and contextual features such as camera effects. He tried to find what people consider sexy in advertising
Sex as a Tool in Advertising: [Essay Example], words GradesFixer
The writer takes the reader on an exploratory journey into the use of sex in advertising. There were 10 sources used to complete this paper. The world is becoming an increasingly competitive place. While the globalization process moves forward, and teenagers grow up faster than ever before marketing departments are scrambling to discover the secret to targeting the markets for their clients. Marketing departments have a very demanding position in the world of advertising. They must study many aspects of society in order to come up with and present in the best possible light the products they have been charged with selling.
It is something that requires a deep understanding of human naturea grasp on different markets, ages and interests, and the understanding of where the lines are drawn between offensive and alluring. The use of sex in advertising is not a new concept but its strategy and openness are ever changing aspects of the hawking of wares. Many of the changes over the years have to do with a more open societal acceptance of its use and its boundaries. Sex in advertising is not a new concept. It has been around as long as products have been available for market. The use of se in the advertising world is one that has been attacked by media watch groups for several decades. The advertisers answer if the public did not wants it, sex in advertising essay, and then it would not work so blaming the advertisers is wrong.
Sex has been used in many ways for many different products over the years. Whether sex in advertising essay is a woman dressed provocatively, or a man giving a smoldering look to the camera, sex in advertising essay, the fact remains that sex sells products, with almost little regard as to what the product sex in advertising essay. There have been hundreds of studies conducted as to why sex sells products and the results vary depending on the research question and the audienceand market under observationbut the general consensus agrees that sex in advertising essay sells, sex in advertising essay.
What constitutes sex varies as the decades march forward. There was a time in television when two people of the opposite sex could not sit on a bed at the same time. There were also times when someone could not show more than one shoulder at a time in any scene. These were restrictions set by thee powers that be of the television world and they regulated the amount of sexual innuendo that could be used Zanot, This applied to shows as well as advertisements. Since the beginning of the advertising industry the lines of these censors have been walked like a tight rope. The advertising moguls of the world have pushed the limits of these restrictions as much as they could in the effort to sell the products they were charged with selling.
This often meant using sex in advertising in a way that tiptoed along the border of advertising decency. Print ads used the same route to sell their products, sex in advertising essay. Print ads frequently used sex appeal, or attractiveness as a promise to the customer for buying the product. This did not have to sex in advertising essay beauty products only. Sex appeal has been used in the marketing of almost everything under the sun Stanaland, Cars and trucks have been sold because of the female in the biking washing it in the ad.
Vacation get away are sold when the viewer or reader sees that this particular hotel will turn a harried housewife and mother back into the sexy young woman that she used to be. There are many sex in advertising essay for the advertising industry to tap into when it comes to using sex appeal and desirability to promote the desire to buy a product or a service. In there was an advertisement in McCall's magazine about birth control products, sex in advertising essay. In there were many more social as well as advertising taboos when it came to the use of sex in the market place, therefore it was a much less open sexual innuendo than today but it was still there Tone, The ad read "The most frequent eternal triangle: A HUSBAND A WIFE And her FEARS" Tone, The ad went onto discuss the importance of a woman maintaining the allure of perfection and beauty at all times Tone, This ad played on the fear that she would It was unrealistic to believe but at the time it was the basis for many advertisements and the technique worked.
Women sex in advertising essay to remain sex in advertising essay, pure and perfect in the eyes of their spouses therefore they should buy this particular product to maintain that image Tone, The message was clear and simple Tone, Fewer marriages would flounder around in a maze of misunderstanding and unhappiness if more wives knew and practiced regular marriage hygiene Tone, Without it, some minor physical irregularity plants in a woman's mind the fear of a major crisis. Let so devastating a fear recur again and again, and the most gracious wife turns into a nerve- ridden, irritable travesty of herself Tone, Hope for the vexed woman was at hand, however. In fact, it was as close as the neighborhood store Tone, Women who invested their faith and dollars in Lysol, the ad promised, would find in its use the perfect panacea for their marital woes.
Feminine hygiene would contribute to "a woman's sense of fastidiousness" while freeing her from habitual fears of pregnancy. Used regularly, Lysol would ensure " health and harmony throughout her married life Tone, The reason and the way it is used has changed many times over the years depending on the current societal norms for the time. In the 's sex in advertising was limited to the emotional appeal of females. Advertisers realized that the women's emotional state at the time of the ad would promote or not prompt her to make a purchase Zanot, Because it was well-known at that time that females were the head shoppers of the family for many items females were targeted for the purpose of advertising to boost sales.
By the 's the marketing departments began to see a subtle shift. While it was still important for women to be stroked emotionally they were also emerging as separate entities with the desire to appear desirable for their own satisfaction Tone, sex in advertising essay, This caused a shift in the way ads were being developed and implemented in both print and film. In the 's the stage changed yet again and the female consumer began to gain some respect in her own right as a chief consumer of certain products Tone, Sex was used in ads at this time to try and attract the female to make purchases Tone, This worked in many products ads however, the truck sales, sex in advertising essay sales, sex in advertising essay, home sales and other markets remained largely untouched by sex in advertising, sex in advertising essay.
The 's saw the women's movement and there was an explosion of sexual innuendos in advertising that began and has not stopped yet. Women today are viewed as counterparts to men. Marketing departments around the world are constantly scrambling to appeal to the emotional and physical desires of the consumers. The use of sex in advertising has reached an all time high and the taboos and restrictions of yesterday are long gone. In their place is a freedom of unprecedented proportions, which have continued to increase in their use Thompson, Sex in advertising sells, sex in advertising essay. It is the one thing that everybody seems to agree with. How it is used, how far to go and why it works remain under constant investigation Tone, In sex in advertising essay study of sex and advertising there are many factors and variables to be considered Jones, One of the most important differences in the use of sex in advertising as well as the research studies conducted is the difference in genders.
Gender targeting is an important element of sex in advertising because of the differences in the way the genders respond to and react to the ads in question. The use of sex is gender specific in many instances of advertising though there are some cases in which the gender specifications are not necessary Jones, Sex appeals in advertising now include eye-catching male models as well as cheesecake - sexy female models, sex in advertising essay. Over the last 25 years, researchers investigating the effectiveness of sexy ads, most often cheesecake ads viewed by men, have reported mixed findings, in general concluding that such ads attract attention but do not improve either recall of or attitude toward the brand Jones, The emergence of beefcake ads, ones with sexy male models, prompts the question of whether responses parallel those to cheesecake ads Jones, Further, recent literature on differences between the sexes in responses to the same stimuli suggests that men and….
References Jones, sex in advertising essay, Marilyn Y. Tone, Andrea, Contraceptive consumers: gender and the political economy of birth control in the s. Reichert, Tom; Heckler, Susan E, The effects of sexual social marketing appeals on cognitive processing and persuasion, sex in advertising essay. Thompson, Craig J. And Elizabeth C. Hirschmansex in advertising essay, "Understanding the Socialized Body: A Poststructuralist Analysis of Consumers' Self- Conceptions, Body Images, and Self-Care Practices," Journal of Consumer Research. although one of the more dangerous for the advertiser. Weighted down with taboos and volatile attitudes, sex is a Code Red advertising technique. The biological aspect represents the reproductive mechanism, including the basic, hormonally-controlled, biological drive that most species exhibit.
Other than the products, attitudes regarding sex are sold, such as when couples are used, and ideas. Sex to Sell Sex sells. Especially when advertisers want to sell consumer products marketed to produce pleasure, such as alcohol, erotic imagery is pervasive. An analysis of three different advertisements shows how different advertising agencies use sexuality, gender, and eroticism to peddle alcoholic beverages. Two of sex in advertising essay three advertisements can be deemed tasteless and sexist; whereas the other one can be considered gender neutral and reveals appropriate imagery.
The first advertisement is. As a result, ads for ethnicities such as blacks and Hispanics are limited to media designed to target only these audiences. Steinem rues the advertiser's power over her magazine. She regrets the use of a feminist magazine to sell products that are bad for women, but explains the financial necessity for doing so. Cigarette and alcohol ads provide a disproportionate amount of advertising support and can't be forfeited without threatening. Advertising All industries rely on what Lutz sex in advertising essay "weasel sex in advertising essay those stock phrases ubiquitous in advertising.
Among the most common weasel words include "new and improved, sex in advertising essay. By continually feel bad about they already have it's too old, it's not cool anymore. The ads focus on the value aspect, illustrating both the high quality of the goods but also the relatively low price.
Sex sells! And other mythologies of advertising - Greg Ippolito - TEDxPhoenixville
, time: 18:57Sex in Advertising Essay Example For FREE �� - New York Essays
Apr 01, · Essay On Sex In Advertising Words | 4 Pages. yourself once. Sex sells. It has been debated consistently and people are left wondering why oversexualized and often sexist ads still exist and are being produced. In the world of advertising, the idea of presenting sex in advertisements to sell more is one of the many clichés about the Jan 06, · Sex is everywhere. Sex appeal is categorized in several different distinctions. Reichert conducted a study in that revealed four characteristics of sexy ads: physical features of models, behavior/movement, intimacy between models, and contextual features such as camera effects. He tried to find what people consider sexy in advertising Sex In Advertising. Words4 Pages. This reading, “Two Ways A Woman Can Get Hurt”: Advertising and Violence, is about how sex is used in advertisements in order to win over buyers. However, in doing so, sex in advertising has become about disconnection and distance. In these ads, men are encouraged to be violent while women are simply used
No comments:
Post a Comment